Ného, home

How we work

These are some of the principles Ného is being built around.

They cover not only what the product does, but how we think it should work when there is a choice to make.

Compatibility should be explained

If Ného tells you something about the compatibility between two people, you should be able to see why.

That is why we show the reasoning behind our compatibility insights instead of asking you to trust a single number.

The reasoning matters because different things matter differently to different people.

You should be able to see the information and decide what weight to give it.

Two perspectives stay two perspectives

Ného looks at every potential pairing through two different lenses.

They are not different ways of dressing up the same result. Each perspective is intended to tell you something different about the fit between two people.

They may agree.

They may not.

We show you both rather than forcing them into one answer.

Relationships are complicated enough that disagreement between two useful perspectives can itself be useful information.

Compatibility is not certainty

We take compatibility seriously.

We also take its limits seriously.

Ného can surface patterns, similarities, differences and areas worth paying attention to based on the information two people have shared.

It cannot know exactly how either person will feel in the same room.

It cannot guarantee chemistry.

It cannot guarantee that the information someone supplied was complete or perfectly accurate.

And it cannot tell you whether a relationship will work.

Those are not reasons to know less.

They are reasons to be precise about what the information means.

Nobody is ranked by desirability

Ného does not assign people a score for how desirable they are.

Someone is not shown to more people because they are popular, and someone is not shown to fewer because they are not.

Compatibility is about a particular pairing.

It is not a ranking of one person's value against another's.

Safety is not a subscription feature

Reporting, blocking, ending a conversation and leaving are available to everyone.

They are not part of Ného+ and they do not become better because someone pays.

Ného+ can change how much of the dating product you can use. It does not buy a different level of safety.

Reports are reviewed by a person. Urgent reports, including threats and concerns involving someone under 18, are prioritized.

See Safety for details.

More time in Ného is not the goal

We do not consider time spent in the app a measure of whether Ného is working.

What matters is whether people find someone worth talking to, whether conversations become meetings, and whether the product is helping people move toward the kind of relationship they came for.

An account deleted because two people met is the product doing its job.

Your personal information is not an advertising product

Ného is supported by the people who use it.

We do not sell personal information or share it for advertising.

The Privacy Policy explains what information is collected, why it is needed, who handles it and how long it is kept.

An empty screen can simply be empty

If there is nobody new for you to see, Ného will tell you.

It will not manufacture urgency or imply that paying would reveal people who are not there.

When something fails, the product should explain what happened as clearly as it can.

Sometimes the honest state of a product is simply that there is nothing new right now.

These principles are not the legal agreement

This page explains how we think about the product.

The binding terms governing Ného are in the Terms of Use, Privacy Policy and Community Guidelines.